Today, we're launching Keplar Voice, an AI moderator that can have natural, human-like conversations with customers to conduct qualitative research at quantitative scale.
But more importantly, we're solving a problem that's plagued every company trying to truly understand their customers: regularly talking to your customers is way harder than it should be.
The Uncomfortable Truth About Customer Research
Here's what customer research looks like at most companies today:
You send out a survey to thousands and get a 5% response rate. You're forced to make million-dollar decisions based on multiple-choice answers that barely scratch the surface of how your customers actually think, feel, and make decisions.
Why? Because real, in-depth, ongoing conversations with customers are impossibly expensive and slow. A single moderated interview costs hundreds of dollars and forces participants to jump through multiple scheduling hoops. Want to talk to 100 customers? That's months of work and a budget that would make your CFO weep.
So we're forced to settle and make complex business questions fit rigid research techniques. We convince ourselves that 5 point scales and shallow open ends provide the full picture. We maintain that we understand our customers while most of us haven't conducted a meaningful conversation with one in months.
The Breakthrough: AI That Listens
When we started Keplar, we asked ourselves: what if AI could have real conversations with customers that actually reveal deeper insights at scale? Not chatbots with scripted responses, but dynamic, intelligent conversations that adapt based on what people say and how they behave.
Recent advances in large language models made this possible, but voice was the key that unlocked everything. When people speak, they share stories. They reveal emotions. They go off on tangents that lead to unexpected insights.
Our AI voice moderator listens, follows up, and digs deeper, always keeping business goals and learning objectives in mind. It can interview hundreds of people simultaneously, keeping each conversation on topic but allowing for the uniqueness and nuance that leads to deeper insights, almost as if you were conducting them yourself.
How Keplar Voice Works
Keplar Voice helps teams run entire research workflow, powered by a swarm of AI agents:
Start with a question, not a questionnaire. Chat with our research agent about your business question, brief, or learning plan. No more spending days crafting the perfect discussion guide.
Make it yours. Customize the voice, personality, and language your moderator uses to bring your brand to life. Whether you need a warm, empathetic tone for user research or a professional voice for B2B win-loss analysis, your AI moderator adapts.
Reach customers instantly. Share your study with a link, email, or tap into our panel of millions of high-quality respondents. Get responses in minutes, not weeks.
Get insights, not just data. As responses flood in, our analysis agent codes each conversation, surfacing themes, and quantifying insights. Ask them to slice the data any way you want, i.e., by segment, by sentiment, by use case. Create beautiful, shareable reports that leadership will actually read.
Real Companies, Real Results
We're not talking about theoretical benefits. Fortune 500 companies, including some of the largest CPG and software companies in the world, are already using Keplar Voice for:
Foundational research to understand their consumers and market position
Concept testing to validate new products before launch
Shop-alongs to understand purchase behavior at the moment of decision
User research to improve product experiences
Win-loss analysis to understand why deals succeed or fail
These aren't pilot programs. These are companies transforming how they make decisions, breaking the qual <> quant barrier, and getting insights in days that used to take months.
Backed by the Best
To accelerate our work on enabling companies to deeply understand their customers, we've raised $3.4M in seed funding from Kleiner Perkins, with participation from SV Angel, Common Metal, South Park Commons, and an exceptional group of founder and operator angels.
They're investing in a future where every company can be truly customer-obsessed, where deep customer understanding isn't a luxury but a given.
The Future We're Building
This is just the beginning. We envision a world where talking to customers is as easy as checking your analytics dashboard. Where every product decision is informed by actual customer voices, not proxies or assumptions.
We're not just automating market research. We're democratizing deep customer understanding. We're tapping into the latest AI advancements so every company, regardless of size or budget, can deliver products their customers love.
P.S. To researchers and insights professionals: Keplar Voice is here to enhance your capabilities, allowing you to conduct extensive interviews efficiently and focus on strategic analysis. Join us in building a future where customer understanding is a fundamental aspect of every business.