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Is AI-Moderated Research Qual or Quant? A CPG Insights Guide
Is AI-Moderated Research Qual or Quant? A CPG Insights Guide Why AI-moderated research isn't a faster survey or a cheaper focus group — and what it's actually built to replace. AI-moderated research is neither quant nor qual — it's a hybrid method…
Polina Matei
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Jul 02, 2026
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10 min read
What the Say-Do Gap Is Really Telling You
The say-do gap is the distance between what consumers tell you they will do and what they actually do when price, habit, availability, and context enter the decision. For CPG insights teams, that gap shows up everywhere: concept tests with strong pur…
Polina Matei
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Jun 30, 2026
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8 min read
'Video intelligence' in AI-moderated research: what actually works
Video intelligence in AI-moderated research is having a hard time delivering on its promise. Without a human on the other end, participants default to flat, transactional responses, making sentiment data largely noise. Video earns its cost in observa…
Polina Matei
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Jun 23, 2026
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6 min read
Why Consumers Tell an AI Moderator What They'd Never Tell a Human
People are more honest with an AI moderator than a human one, and they're most honest on the questions that decide launches: what consumers will actually pay, why they quietly switched, and what disappointed them about a product they stopped buying.…
Dhruv Guliani
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Jun 12, 2026
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5 min read
Your Best Insights Are Dying in Last Quarter's Deck
You run a market research study. You get findings, build a deck, share it with stakeholders—and then it sits in a folder somewhere. The consumer stories, their motivations and tensions, disappear once the immediate business question is answered. Wha…
Elizabeth Fisher
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Feb 27, 2026
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5 min read
Surveys Are Breaking: What Happens When 30%+ of Your Data Is Fraud?
Market research teams are making high-stakes decisions using data that is increasingly unreliable. The real question is no longer if survey fraud exists, but how much of your data is compromised. How bad is it? These aren’t edge cases. Fraud is now…
Elizabeth Fisher
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Jan 22, 2026
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3 min read
Introducing Keplar Voice: Displacing Surveys with Voice-AI Customer Research at Scale
Today, we're launching Keplar Voice, an AI moderator that can have natural, human-like conversations with customers to conduct qualitative research at quantitative scale. But more importantly, we're solving a problem that's plagued every company try…
Keplar
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Sep 17, 2025
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4 min read
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