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Surveys Are Breaking: What Happens When 30%+ of Your Data Is Fraud?

Market research teams are making high-stakes decisions using data that is increasingly unreliable. The real question is no longer if survey fraud exists, but how much of your data is compromised. How bad is it? These aren’t edge cases. Fraud is now a...

Elizabeth Fisher

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Jan 21, 2026

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3 min read

Introducing Keplar Voice: Displacing Surveys with Voice-AI Customer Research at Scale

Today, we're launching Keplar Voice, an AI moderator that can have natural, human-like conversations with customers to conduct qualitative research at quantitative scale. But more importantly, we're solving a problem that's plagued every company tryi...